Tis the Season to List Your Home For Sale... Check Out My Listing Marketing Plan for You!

Listing Marketing Plan

Online Marketing

Before even thinking about contacting a real estate professional, most Buyers will begin their home buying search online.  Because of this, the majority of our effort is spent marketing your property online. 

Here is how we will reach online buyers:

• Listing on Multiple Listing Service (MLS)
• Market to Sphere of Influence using Social Media
• Capture Buyers through Premier Homes Realty website
• Market on other websites such as:  Realtor.com, Zillow, Trulia, Homes.com, etc.
• Send a property email blast to all Realtors affiliate with local board property is located
• Blog about property on Activerain to Realtors and people across the country

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Offline Marketing

I am confident we will be able to attract many Buyers through our targeted online marketing, however we aim to capture additional Buyers by incorporating traditional offline marketing strategies as well.  My goal is to provide you with a diverse marketing plan that will reach a wide range of prospects.

Here is how we will reach online buyers:

• Signage:  Post “For Sale” yard signs at property
• Mail “Just Listed” postcards to neighbors
• Hold an Open House
• Provide Property brochures for Buyers to take home
• Advertise Attractive Pictures of Your Home

     

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Our Promise

In today’s real estate market, finding a real estate company who is reliable and trust worthy is key! Here at Premier Homes Realty, we strive to exceed all of our clients expectations by providing the personal touch, knowledge and care you deserve. We gladly work with home Sellers and Buyers looking to purchase their first or second home, Investors and those looking to relocate to or from Maryland and more.  Let us help you sell you house!

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Tabitha Rector-Richardson
Broker/REALTOR®

blog:  www.LifeAsARealtor.com
email:  info@premierhomesmd.com
web:  www.premierhomesmd.com

Don't Step Foot into a New Construction Model!!!

I've said this many times before but when my own sister did it, I realized I had to write about it.  Just in case you're wondering, I was not her Realtor because she lives in Florida and I live in Maryland.  However, the Realtor she was working with is someone I've referred to my family a couple years ago.

When my sister told me what happened I gasped and yelled, "Don't you read anything I put on Facebook!"  I was just kidding, kinda  :-)  After this conversation I realized it is worth talking about again and again.  I know when you are looking for a house it is a really exciting time.  Buyers just want to get out there and help by locating their own properties online, going to open houses and visiting new construction models.  

As a Realtor, I can say I love the proactive Buyer who is motivated and looking to find their dream home as soon as possible.  However, we must discuss the "Rules of Engagement."  If you would like to visit an open house or new construction site, it is best to discuss it with your Realtor first.  Your Realtor will be able to schedule an appointment to go to the open house or new construction model with you.  If your Realtor is not available for the showing, they can call the site sales person ahead of time and let them know you will be stopping by and you are working with a Realtor.

Some people think, "What's the Big Deal?"  The big deal is with new home construction, the builder will pay the Buyer Agents commission.  It is already built into the cost of the home you are buying.  The caveat, you must have your Agent with you on your very first visit to the site.  If you do not have your Agent with you, then the builder WILL NOT pay your Agent's commission which will leave you without representation and you will have to negotiating your contract on your own!  If you chose to continue working with your Agent to represent you, then you will have to pay your Realtors commission out of pocket in addition to your down payment and closing cost expenses.  If that does not sound good to you, then make sure you have your Realtor with you on your first visit.

Open houses are a little different.  They do not follow the same rules as new construction.  An open house is held by the Listing Agent or another Agent from that same office.  The purpose of an Open House is to attract Buyers to visit the home in hopes they would like to purchase it.  Agent's also hold Open Houses to attract Buyers who may not already be working with a Realtor with the hope they will be able to get a new client.  If you do attend an Open House, I would recommend not filling out anything and advising the Agent you are already working with a Realtor.  Also keep in mind, if the Listing Agent is holding the Open House, they are working for the SELLER.  Any information you may provide by accident or on purpose will be shared with the Seller and can affect your negotiating position if you decide to submit an offer on the property.

Your Realtor understand your wants and needs and is working on your behalf to help you find the home of your choice.  Make sure you are working together with your Realtor and they are aware of the houses you are interested in.  Their job is to negotiate for you to get the best price on the home, the maximum seller help with closing cost with the least amount of out of pocket expenses.  Help your Realtor help you!

Tabitha R. Richardson
Broker/REALTOR®

blog:  www.LifeAsARealtor.com
email:  info@premierhomesmd.com
web:  www.premierhomesmd.com

(443) 415-4215 cell
(410) 363-1535 x101 office

Your Realtor Is Like Your Lawyer...

I have a client who we've become very fond of one another.  I sold her home when she was going through a divorce two years ago which was a tough time.  Now she is ready to get back in the game and become a homeowner again!  My client is very specific about what she is looking for in her next home.  As she says, this will be the last home she ever buys... 

We've gone out to see several houses, but we have realized buying new construction may be the way to go.  During her late night online searches, she came across an independent builder.  The builder spoke one on one with my client the next day.  Immediately she told the builder she is working with a Realtor and he told her he would give her a better deal if she does NOT use a Realtor.

I know many consumers think they will make out better if they don't use a Realtor but often times they don't.  Would you show up in court without a Lawyer if you were facing a 10 year jail sentence?  If you have a signed agreement with your Realtor, your Realtor has a fiduciary responsibility to their client and will work to make sure you get the best deal.  There are many things your Realtor does for you during your entire home buying process. 

Here are just a few of the things your Realtor should do for you:

• Locate properties listed with a Realtor that fit your criteria in a home.

• Detect defects when previewing houses that the average home buyer may overlook.

• Conduct a market analysis to help you determine the best offer price so you do not pay too much for your new home.

• Write your contract and include all of the state required disclosures/disclaimers necessary to facilitate the transaction.

• Negotiate the maximum closing cost help.

• Negotiate the terms of your contract and explain the process so you will understand what to expect.

• Work and coordinate with all parties involved in the transaction such as the lender, title company, inspection company, appraisal and listing agent.

• Help you review the settlement statement to make sure it is in line with what was negotiated on the contract.

Always be leery when a Seller or Builder tells you to dump your Realtor.  You hire a Realtor to work for your best interest and advise you on the best course of action.  Also, if you think you will just use the Listing Agent so you can get a better deal, think again.  In some situations, you may be able to negotiate a slight advantage, however the Listing Agent is working for the best interest of their client, the Seller.  The Listing Agent cannot give you any advice on what to do, they can only write what you tell them to.  Any information you give the Listing Agent unknowingly can and will be used to assist their client, the Seller.  If you do not have any experience with buying houses, consider using a Realtor who will educate and guide you through the process while looking out for your best interest!

Tabitha Richardson
Broker/REALTOR®

blog:  www.LifeAsARealtor.com
email:  info@premierhomesmd.com
web:  www.facebook.com/premierhomesrealty

(443) 415-4215 cell
(410) 363-1535 x101 office